Brand monitoring
See how often your brand is mentioned across the web, how people feel about it, and how it compares with your competitors.
Brand monitoring reads what is written about a brand across the open web: blogs, news, shops, forums and more. It shows how the mentions are growing, whether they are positive, where they come from, and how your brand compares with the ones you name.
Follow a brand
Open Brand Monitoring
Choose it under Research in the left sidebar.
Enter the brand name
It is searched as an exact phrase, so a specific name works best. A common word will match many unrelated pages.
Add competitors (optional)
Add up to three competitor brands to compare with. A project can follow up to 20 brands, and following is free.
Run a report
The button shows the price first. The report runs in the background with live progress, usually in under a minute.
Read the report
| Section | What it shows |
|---|---|
| Headline numbers | Total mentions with the change against last month, the overall sentiment, the top site and the main emotion. |
| Mentions per month | Pages that mention the brand each month for a year, split into positive, neutral and negative. The latest month may still be filling in. |
| Sentiment | How the pages that mention the brand come across, and the emotions in them. |
| Sources | The top sites, kinds of page, countries and languages the mentions come from. |
| Share of voice | Each brand's part of all the mentions compared, and how each brand's mentions moved over the year. |
| Recent mentions | The newest pages that mention the brand, each with its site, kind of page and sentiment. |
Work with the mentions
- Use the All, Positive, Neutral and Negative buttons to narrow the table in one click, and search titles, text and sites.
- Filter by site, kind of page, country and language, and clear every filter at once.
- Sort any column, and select a row to read its details and open the page.
- Export the rows you are looking at to CSV, which opens cleanly in Excel and Google Sheets.
History and cost
Every report is saved, so you can switch between reports and reopen them for free. A report is a few lookups: three for the brand and two more for each competitor. If you add a competitor later, only the new lookups are charged. Pieces you already have saved are free, and a failed lookup is never charged.
Use it from an AI assistant
Your connected AI assistant can follow a brand, build a report and read your saved reports, for example *"What is the web saying about us compared with our rivals?"*.