Content briefs
See what the pages that rank for a keyword cover, then write yours and score it against them.
A content brief tells you what a page needs to cover to compete for a keyword. It reads the pages that rank today and turns what they have in common into a plan you can write from, and lets you score your own draft against it.
Make a brief
Open Content Briefs
Choose it under Optimize in the left sidebar.
Enter a keyword
A phrase, not a sentence, such as
how to do a site audit.Pick a country and language
The pages that rank differ by market. It defaults to United States and English.
Make the brief
The button shows the usual price first. A keyword you already researched opens at once, for free. Up to ten of the top pages are read.
Read the brief
| Tab | What you will find |
|---|---|
| Overview | The search intent, a suggested length, the sections the top pages share, the subjects to cover, the questions people ask and related searches with their monthly volume. |
| Terms | The subjects and phrases used by several of the ranking pages, with how many pages use each. |
| Ranking pages | The pages that rank, in order, with their site, title, length and headings, so you can read exactly what you are up against. |
| Draft | A place to write your page and score it. |
Score your draft
Write or paste your page in the Draft tab and you get a score out of 100, built from six parts: Length, Topics covered, Headings, Questions answered, Keyword use and Readability. It lists what is missing and what to do next, so each rewrite has a clear target. Drafts are saved with the brief and scoring is free, so you can score as often as you like.
What it costs
Making a new brief is one paid lookup. Opening a saved brief, writing drafts and scoring them are free, and nothing is charged if a request fails.
Use it from an AI assistant
Your connected AI assistant can list and read your briefs and make new ones. Paste a draft into the conversation and it can score it against a brief and explain what to improve, for example *"Score this draft against my site audit brief."*.