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Local SEO

Audit your Google Business Profile, see where you rank in Google Maps around your location, and learn from your reviews.

5 min read

For a shop, clinic or service business, most new customers come from Google Maps. Local SEO shows how complete your Google Business Profile is, where you appear for the searches that matter, how that changes from street to street, and what your reviews say.

Add a business

  1. Open Local SEO

    Choose it under Research in the left sidebar.

  2. Search for the business

    Type the business name and its city, such as Joe's Pizza, New York, and choose the country and language. The search shows the price first.

  3. Pick the right one

    Choose your listing from the results to follow it. A project can follow up to 20 businesses, and following is free.

Four checks

TabWhat it does
Profile auditScores your profile out of 100 for completeness and lists what is missing, most useful first, with how to fix each one.
RankingsEnter a search term such as pizza near me and see your position in the Google Maps results, and the businesses ahead of you.
Geo-gridChecks the same search at a grid of spots around your business (3, 5 or 7 points on a side, from 1 to 10 km out) and shows where you rank at each, as someone standing there would see it.
ReviewsReads your latest 20, 50 or 100 reviews: the rating mix, recent reviews, the words that come up in 4 to 5 star and 1 to 2 star reviews, and how many you have replied to.

What it costs

Each check is saved, and reopening a saved check is free. A profile audit, a ranking and finding a business are one lookup each. A geo-grid is one lookup for every spot on it, so a larger grid costs more, and reviews cost more the more reviews you read. The price is shown before you run anything, a check you already have saved opens free, and a failed request is never charged.

Use it from an AI assistant

Your connected AI assistant can find and follow a business, run the four checks and read your saved ones, for example *"How does my profile score, and what should I fix first?"*.