Domain overview
See estimated traffic, ranking keywords and top pages for any website, yours or a competitor's.
Domain overview shows how a website performs in search. Run it on your own site to see where you stand, and on competitors to see what is working for them.
Run an overview
Open Domain Overview
The box already holds your project's website. Press My site to put it back at any time.
Enter a domain or page
Type
example.comfor the whole site, or paste a full page address to look at that one page. The scope is detected from what you type.Press Analyze
The button shows the usual price of a fresh search. You can leave the page while it runs; it is saved to All domains when it finishes.
Change the market if you need to
Open Options to pick a country and language, or to choose Domain, Subdomain or Exact URL yourself. It defaults to United States and English.
Read the results
| Card | Meaning |
|---|---|
| Organic traffic | Roughly how many visits the domain earns from unpaid search each month. |
| Traffic value | What that traffic would cost to buy through ads each month. A quick way to compare the worth of two sites. |
| Organic keywords | How many keywords the domain ranks for, with how many are new, moving up, moving down or lost since the last check. |
| Backlinks | How many links from other sites point to the domain. |
| Referring domains | How many different websites those links come from. Often more telling than the raw link count. |
- Ranking positions shows how many keywords rank first, second to third, fourth to tenth and so on. A tall left side means strength on page one.
- Traffic trend charts the last twelve months, with a switch between traffic and keyword count. It is shown for a whole domain.
- Backlink health shows the dofollow share, spam score, broken backlinks and domain rank.
Work with the keywords
- Quick filters narrow the keywords in one click: *Top 3*, *Page 1*, *Quick wins* (ranking 11 to 20 with real search volume), *Gaining*, *Losing*, *Questions*, *Easy wins*, *Branded* and *Non-branded*. They only read what is stored, so they are free.
- Open a keyword to see its details, with a link to research it in Keyword Research and to the page that ranks.
- Filters and columns let you narrow further with your own rules.
- Import all brings in more rows, up to 10,000 per table. The app shows the number of requests and the most it can cost before you confirm.
- Export to CSV from any table.
- Remove a domain from All domains when you no longer need it listed. Use the search box above the list to find one quickly.